There is some umbilical, intimate relationship
between Melbourne and its coffee. It is more than just a cheap addiction or an
energy boost in the morning. It is a symbol of identity, an inseparable
character. It is an inextricable culture representing the uniqueness of the
city: those secret hideouts in a quiet back-lane, those nostalgic stores in
artsy warehouse-converted buildings, those boutique coffee places colonized by
street arts, and those modern cafes with unconventional interior. Coffee, in
short, is the life and blood of Melbourne.
Making a good cup of coffee requires
seamless skills of a great master. It is a sophisticated study of art and
science; a chemistry process altering the molecular structure of aroma-infused
beans through precision of roasting, grinding and brewing; a modification to
the texture of milk from cold liquid to smooth creaminess through meticulous
frothing and steaming; and a perfect control over the quantity, ratio and
temperature of water.
The Italian DeLonghi has definitely made a
smart move when it decided to expand its market to Melbourne, where coffee is
an essential part of its majority dwellers. Its latest innovative
coffee-machine, the futuristic-looking silver PrimaDonna Elite, prides itself
of its ability to brew the most flawless coffee akin to that produced by a
world-class barista. Simply plug-in the reservoir for milk, load your ideal
coffee beans, get your water container ready, swipe and select your coffee
choice from the fancy touch-screen; a cup of beautifully crafted coffee will
soon be delivered to you.
The machine recognizes the individualistic
coffee requirements demanded by many coffee connoisseurs. It is embedded with an
intelligent system that allows sophisticated customization, massive storage of personalized
preferences, and remote ordering by a user, all done through a smart-phone app
and Bluetooth-connected device.
DeLonghi will be distributing free premium
coffee for the next coming two days at Federation Square, offering
Melbournians the opportunity to trial-test its new creation. Visitors will get
to sample a selection of coffees finely produced at its barista-less pop-up
stall: cappuccino, latte, flat white, long black, piccolo, macchiato, and
espresso.
Being a non-owner, I am of course unable to
vouch for the quality and user-friendliness of this new piece of technology.
But the free latte that I tasted this morning was rich, silky and strongly
fragrant. Definitely worth a try by all coffee enthusiasts!
Location:
Federation Square
Date and Time:
13 – 15 April 2016
7 am to 2 pm
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